NEW!
KILLS GERMS
SO EVERY
TOUCH IS
SAFER.

WE ARE ON A MISSION

Our mission is to educate America on how to safely use public places
so that you, your friends, families, communities can stay safe.

Your fingerprints transmit germs. As stores, shops, clinics, gyms, restaurants open for business again, a new standard of navigating public spaces will need to be set. Let us be socially responsible and help move communities forward. Join the movement to educate America on Purest™ Hygiene Rules so together we can reduce the spread of illness. Make your touch a safer touch.

In this new normal, adopt lifestyle change

In this new normal, adopt lifestyle change

LEARN THE 3 Purest™ HYGIENE RULES

Protect yourself, your families, your friends and your communities and help save lives.
1. Avoid touching objects in public spaces.
2. If you must touch, sanitize BEFORE and AFTER touching.
3. Always clean hands before touching eyes, nose and mouth.

TAKE THE PLEDGE

I pledge Purest Hygiene
As a community if we follow these simple rules, our loved ones, friends, neighbors, and those with compromised health will be less likely to touch germs that spread disease and illness.

About Strength of Nature

Strength of Nature LLC is Godrej Consumer Products Company with global portfolio in multicultural hair care industry. The company is focused on expanding portfolio within consumer-packaged goods to include home/hygiene products. Mario de la Guardia, the founder of Strength of Nature is behind the mission to help America navigate life in these extraordinary circumstances. Over the past few years GCPL is scaling up international presence in Asia, Africa and the Americas through 3 categories hair care, home care and personal care.